Language: The text is bright and bold, which is eye-catching and immediately draws in peoples attention. The background, text and even the pictures are all quite bright and stand out. This almost in a way highlights the front cover to make it stand out against all of the other magazines. The magazine also uses big pictures on the front of well known music artists to draw people in.Institution: NME is distributed by the media institution IPC. They are a highly sucessful media publisher in the UK. They offer a wide range of different magazines to their audiences.
Ideology: The NME promotes the consumption of new indie music. Their audience is centred around 70% male. It focuses heavily on acts that are not yet comercially sucessful and aims to promote new music and artists.
Audience: NME's audience is around 70% male and 30% female. Also more young people aged between 15-30 purchase this magazine.
Representation: NME focuses mainly on Indie music and so any person who likes this type of music would be persuaded to buy it. The magazine also represents the artists which they are showing in pictures, by having them stood in a certain pose or by having them wearing certain clothes.
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